Tuesday, November 17, 2009

SEO... Reach Out To Potential Customers Online

It is very important to know what SEO is and when it comes into the picture. It is a worldwide practice which has been used to improve a particular website's ranking on the Search Engines, like Google, Yahoo, Bing and there are many others. To consider your website for specified search terms it is definitely important that the content is well researched and optimized with selected keywords. This practice is well known as "onsite" SEO.

The important aspect is, it requires some knowledge for making sure that you have set up your website with the correct Meta page titles, Meta tags, page headings, image 'ALT' tags, file names and content. And the most important thing is you need to place your keywords, key-phrases with well optimized content.

When the search engine crawls on your website then it looks for the navigation structure of the website and folder structure as well. It is very important that you organize your website before publishing it. It's good practice that you optimize your code in such a way that most important sections of the website can be read easily by the user. There are a few good programs that will assist you with SEO and I'll direct you to one that I use and recommend at the end of this post.

There is one good technique called link building which is very popular to get a high ranking. This technique is linking your website with many other websites. The links which your site will get from other sites will act as a vote to your web site. This is the way by which Google ranks each website by looking at other websites who have a link pointing back to your site. There are other techniques like submitting websites to directories, submitting articles and press releases, Social networking. All these techniques will help you to get quality links to your website.

The above mentioned SEO techniques are mainly divided in two parts "on-site" and "off-site" optimization. Onsite optimization is a technique where you will take care of website structure, content, code optimization, and directory structure. In off site optimization you will take care of link building by directory submission, Article writing, Blogs etc.

It will be good for you to do some research and understand search engine techniques to rank each website. There are many parameters which search engines take into account to rank websites.

I use a very good system created by my very good friend and mentor, Sean Supplee, and it's called Take Action SEO. I highly recommend it and it's a very low cost program that will assist you in understanding SEO and guide you to the techniques that will work for you.

Until next time, I wish you peace and easy traveling on YOUR Success Avenues. Randy Ritter

1 comment:

  1. Randy I think that is great that you are willing to share this information with others. It is very useful if you are new to SEO. After reading it, I was actually more interested in article submission from the things you mentioned.

    Marcus Wahl
    skype: mcwahl1

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